VOILÀ Hotel Rewards Welcomes Mamaison Hotels & Residences to its Growing Worldwide Network
VOILÀ Hotel Rewards (http://www.voilahotels.com), the world’s number one loyalty program for independent hotels, today announced the recent addition of Central and Eastern Europe’s Mamaison Hotels & Residences to its growing global network.
Mamaison Hotels & Residences are located in some of “New Europe’s” most desirable cities. The independent hotel chain offers personalized hotel and suite accommodations for both business and leisure travelers. From weekends away to extended stays or executive events, Mamaison offers spacious rooms, a cozy ambience and inviting amenities. The brand’s eleven boutique hotels are located in the culturally rich and prestigious cities of Prague, Budapest, Warsaw, Moscow, Bratislava and Ostrava.
“We pride ourselves on our hotels’ individuality, our inspiring locations and the exceptional service we provide guests, but recognize we’re still competing with the global chains,” said Christian Kettlitz, CEO of Mamaison Hotels & Residences. “VOILÀ helps to even the odds. From our first meeting, they made our brand the focus. Through their low-cost, pay-for-performance program we’ve gained worldwide attention via a vast network of partner hotels in addition to an invaluable proprietary member database. Our guests are thrilled to finally have a reward program that recognizes them for their loyalty.”
Since 2008, VOILÀ Hotel Rewards has enabled independent hotel groups to stay independent and maintain their unique qualities. By acting as the “supporting” brand (similar to Star Alliance or OneWorld), VOILÀ allows members to earn and redeem points across a variety of hotel, airline and retail partners.
“VOILÀ partners with some of the world’s most exciting and unique independent hotels and we’re thrilled to be adding Mamaison to our ever-growing points network,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “Our members know VOILÀ is the world’s number one loyalty program for independent hotels for an obvious reason: we’re found in our member’s favorite independent hotels in the cities where they want to stay. As we continue to grow our network in 2014, we look forward to giving members even more reasons to explore the world through travel.”
To learn more about Mamaison Hotels & Residences or to join VOILÀ Hotel Rewards, visit http://www.vhr.com.
About Mamaison Hotels & Residences
Mamaison Hotels & Residences is an independent hotel chain in Central and Eastern Europe. The company has 10 years of experience in the hotel industry. Mamaison Hotels & Residences offers their guests a portfolio of ten selected hotels from midscale to upscale deluxe category with more than 650 suites. The hotels are located in the heart of the attractive cities of Budapest, Bratislava, Moscow, Ostrava, Prague and Warsaw. This unique hotel concept is distinguished by its design, buildings true to their original surroundings, personal style and first-class service and is a winner with both business and leisure travellers.
The company employs 398 people and is jointly owned by ORCO Property Group and American International Group (AIG).
About VOILÀ Hotel Rewards
VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.
VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Amari Hotels and Resorts, Copley Square Hotel, Details Hotels, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, K + K Hotels, Kayumanis, KeyLime Cove Resort, Lexington Hotels, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss-Belhotel International, The Media Hotel and Towers, and TIME Hotels.
VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).
VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network. A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, American Express, Multiplus Fidelidade, Smiles, Mango, iTunes, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.
From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.
For more information, please visit:
- www.voilahotels.com (hotelier website)
- www.vhr.com (VOILÀ-branded member website)
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- Talking Customer Loyalty with Peter Gorla, VOILÀ Hotel Rewards (Loyalty360 article)
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