VOILÀ Hotel Rewards Cleared for Take Off with New Redemption Partner: US Airways Dividend Miles

February 21, 2013

VOILÀ Hotel Rewards (www.voilahotels.com) the world’s number one loyalty program for  independent hotels and luxury brands, today welcomes US Airways’ frequent flier program, Dividend Miles (http://www.usairways.com/en-US/dividendmiles/default.html), to its global rewards program.

VOILÀ is devoting 2013 to expanding its presence globally, with a particular focus on growth within the North American market. Today’s announcement marks the fifth airline partner to join the VOILÀ Hotel Rewards network and further increases the worldwide benefits offered by the popular loyalty program.

“We are always identifying new and valuable partners to make redeeming VOILÀ points even more flexible and relevant for our members. We are thrilled to be partnering with US Airways,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “Dividend Miles provides members with another exciting way to redeem points and fully enjoy their travels from flight to hotel stay.”

Through the new partnership, VOILÀ members will receive 500 US Airways Dividend Miles for every 2,500 VOILÀ points they convert. US Airways operates nearly 3,200 flights per day and serves more than 200 communities in the U.S., Canada, Mexico, Europe, the Middle East, the Caribbean, Central and South America. Its award-winning frequent flier program, Dividend Miles, is the easiest way for US Airways travelers to earn mileage toward award travel and upgrades.

US Airways is one of five other airlines in the VOILÀ program including American Airlines, Delta SkyMiles, Mexicana GO, Qatar Airways’ Privilege Club. Together with more than 250 four-and five-star independent hotels and luxury brands, VOILÀ Hotel Rewards ensures members enjoy all-encompassing travel experiences around the world.

About US Airways

US Airways, along with US Airways Shuttle and US Airways Express, operates more than 3,000 flights per day and serves 198 communities in the U.S., Canada, Mexico, Europe, the Middle East, the Caribbean, Central and South America. The airline employs more than 32,000 aviation professionals worldwide, operates the world’s largest fleet of Airbus aircraft and is a member of the Star Alliance network, which offers its customers more than 21,900 daily flights to 1,329 airports in 194 countries. Together with its US Airways Express partners, the airline serves approximately 80 million passengers each year and operates hubs in Charlotte, N.C., Philadelphia and Phoenix, and a focus city in Washington, D.C. at Ronald Reagan Washington National Airport. Aviation Week and Overhaul & Maintenance magazine presented US Airways with the 2012 Aviation Maintenance, Repair and Overhaul (MRO) of the Year Award for demonstrating outstanding achievement and innovation in the area of technical operations. Military Times Edge magazine named US Airways as a Best of Vets employer in 2011 and 2012. US Airways was, for the third year in a row, the only airline included as one of the 50 best companies to work for in the U.S. by LATINA Style magazine’s 50 Report. The airline also earned a 100 percent rating on the Human Rights Campaign Corporate Equality index for six consecutive years. The Corporate Equality index is a leading indicator of companies’ attitudes and policies toward lesbian, gay, bisexual and transgender employees and customers. For more company information visit usairways.com, follow on Twitter @USAirways or at Facebook.com/USAirways. (LCCG)

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts, the Lexington Collection of Hotels, Inns and Suites and K+K Hotels Group.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

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