The Greek word “Xenia” translates to “hospitality shown to strangers” and that’s precisely what guests enjoy while staying at the privately owned chain of luxurious villas with private swimming pools. Starting now, VOILÀ members can earn points and exchange them for stays at any of 16 Xenia Villas worldwide in Greece.

Xenia Villas are known for their warm and welcoming upscale atmosphere. Since most properties only accommodate between 4 and 30 guests, they offer the unique opportunity to spend an intimate holiday surrounded by family or close friends. Located in or surrounding Marathon, Lefkada and Corfu, they offer magnificent views of acres of rugged coastlines, crystal clear turquoise seas, and the historic grandeur of ancient ruins. Among the many on-site amenities and services are private swimming pools, in-room fireplaces, lush gardens, dining rooms, living rooms, expansive balconies, and live-in butler service. Guests can also take advantage of a wide range of activities and attractions nearby, including sailing, guided historic tours, and boat excursions.

“We are proud Xenia Villas provides guests with a one-of-a-kind travel experience,” said George Papadopoulos – Owner of Xenia Villas. “VOILÀ and Xenia Villas share a common desire to deliver greater travel choices to guests, and through this partnership the Xenia Villas brand will be introduced to VOILÀ’s global audience. We are very optimistic that participation in the global VOILÀ network will be very beneficial to each of our properties.”

Xenia Villas joins VOILÀ’s expanding network of more than 250 independent properties around the globe, which include beach resorts, ski chalets, and chic downtown hotels.

“We know people join VOILÀ to discover hotels and travel to places beyond the ordinary and expected,” said Peter Gorla, VOILÀ Hotel Rewards vice president and chief marketing officer. “Xenia Villas in Greece was a logical addition because their approach to hospitality and premier settings deliver a truly unparalleled travel experience to members. We are extremely pleased to welcome them to VOILÀ.”

VOILÀ Hotel Rewards is the world’s leading reward program for independent hotels and hotel groups. Joining VOILÀ is free and members can earn points for stays at network hotels and redeem them for a variety of rewards including hotel nights, music downloads, charitable donations, airline miles, and more.

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 select independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts, the Lexington Collection of Hotels, Inns and Suites and K+K Hotels Group.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

VOILÀ Hotel Rewards Adds Xenia Villas to Worldwide Network and Brings New Experiences to the Ancient World was originally published on VOILÀ Hotel Rewards on March 25, 2013 02:53pm

For guests who travel frequently, particularly for business travel, Thome said the points-based aspect “makes a lot of sense. However, leisure travelers who may not accumulate points as quickly are also rewarded with immediate benefits provided directly at the hotel.”

Thome said the launch of the new Lexington Rewards Guest Loyalty Program was prompted by a request from ownership.

“Currently, we have 30 Lexington properties up and running with several more in the pipeline,” Thome said. “With the exception of our Lexington Legacy properties (Lions Gate Hotel & Conference Center in Sacramento, CA and the New Kuta Hotel in Bali, Indonesia), all are conversions from other national hotel brands. In the beginning, Lexington also offered the same instant rewards as Americas Best Value Inn’s Value Club through its Lexington Experience program. However, some of our properties felt they were missing out on the business traveler who preferred to use points.”….

>>> Read the full article by Jim Tierney on Loyalty 360′s website at: http://loyalty360.org/resources/article/lexington-rewards-guest-loyalty-program-best-of-both-worlds

Lexington Rewards Guest Loyalty Program: “Best of Both Worlds” was originally published on VOILÀ Hotel Rewards on March 15, 2013 03:26pm

Headquartered in Newport Beach, California, HMC was founded in 1988 by three brothers: Mokhtar, Marwan and Fadi Ramadan. Combining their collective marketing and database management experience, appreciation for upscale hotel services, and understanding of the hospitality market, the brothers recognized the opportunity inherent in offering hotel membership and loyalty programs. Due to their international experience, the Ramadans were particularly focused on expanding HMC globally.

“Living side by side with traditional points driven loyalty programs, paid membership loyalty programs are a proven, timeless solution for hotels looking to generate incremental revenue from the SME and professional market segments,” said Mokhtar Ramadan, CEO of HMC. “HMC’s membership programs create a local database of frequent, loyal guests who generate substantial increases across all hotel revenue areas. The local database often becomes the largest single source of revenue, generating revenue ranging from US$500K to over US$10 million per year, per hotel.”

HMC has grown into a full service loyalty solution provider, offering a complete spectrum of loyalty products including: paid membership loyalty programs, traditional points-based loyalty programs, recognition programs, booker’s loyalty programs, meetings & incentive platforms, hybrid loyalty programs, F&B membership loyalty models, room incentive programs, and corporate incentive programs.

After establishing HMC in the United States and Canada, the founders immediately expanded the company’s international efforts the following year by focusing on European countries, followed by Latin America and eventually Asia-Pacific in 1992. Currently, HMC has 1,300 top hotel clients, operates in 62 countries on every continent, and has permanent offices in every region in the world. In less than 10 years, HMC became the world’s largest provider of paid loyalty programs with revenue exceeding all other competitors combined.

“Within the first five years, we recognized that we needed to take on new challenges and stay abreast of the ever-changing hospitality market,” continued Mr. Ramadan. “HMC revolutionized the way paid loyalty programs work by expanding from single hotels in single markets to multiple of hotels in regional or international markets. We also consistently anticipate and solve our client hotels’ needs through detail-oriented personalized service, the development of state-of-the-art Customer Relationship Management (CRM) systems, and proprietary operational technologies. This is why HMC was the first company to successfully make hotel paid loyalty programs a productive and profitable venture.”

As HMC’s network expanded, it recognized the need for a special program that offered member benefits at hotels around the world. The result, launched in 1996, was CLUBHOTEL (http://www.clubhotel.com), a branded membership program that offers reciprocal benefits to members at an expanding network of independent and major hotel brands hotels, including most of HMC’s hotel clients. CLUBHOTEL includes 725 participating hotels and is currently accepted in 53 countries and over 430 cities worldwide, making it the most extensive branded paid hotel membership program to date.

HMC then went on to develop a revolutionary frequency guest loyalty program for independent hotel groups similar to those of global airline alliances, such as OneWorld and Star Alliance. In 2008, the VOILÀ Hotel Rewards program (http:// voilahotels.com) was launched. VOILÀ unites independent four- and five-star hotel groups under one global and brand-neutral loyalty program. Many of the hotel groups, which operate high-end boutiques in their local markets, lack the infrastructure to launch their own cost-effective loyalty programs or brand themselves under a global umbrella. VOILÀ provides them with international reach and maintaining operational independence. VOILÀ is now available at more than 250 hotels in 24 countries worldwide.

“Today, HMC offers comprehensive management, marketing, and branding of loyalty programs that make a meaningful difference to hotels,” concluded Mr. Ramadan. “We pride ourselves on providing world-class customer service to our client hotels that never wavers. What started 25 years ago has steadily grown into a business far exceeding any of our expectations. HMC is the world’s leading provider of premium loyalty programs to more than 1,300 hotels in 62 countries worldwide. We currently manage a growing network of loyal professionals exceeding 1 million members. Our legacy of breakthroughs and innovations has us very much looking forward to the next 25 years.”

###

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC (http://HMCloyalty.com), HMC is the world’s leading provider of outsourced database management and loyalty marketing programmes for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programmes designed to drive incremental revenue and profits into each partner hotel.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and customer service. HMC serves two high-end clients – premier hotels and the members who subscribe to the hotel loyalty programs. The objective of HMC’s loyalty solutions is to help hotels increase bottom-line profit, through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce channels. Member acquisition is primarily through outbound telesales; target members are managers and owners of small to medium-size business, professionals, and affluent lifestyle individuals.

HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our clients business opportunities through the world. CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year. VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

A selection of HMC’s clients includes InterContinental Hotels, Hilton Hotels, Radisson Hotels, Mövenpick Hotels, Fairmont Hotels, Starwood Hotels, Ritz-Carlton Hotels, Shangri-La Hotels, Mandarin Oriental Hotels, Husa Hoteles, Tivoli Hotels, Hotéis Deville, Amari Hotels and Swissôtel Hotels. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States.

Hospitality Marketing Concepts Celebrates the Company’s 25th Anniversary was originally published on VOILÀ Hotel Rewards on February 26, 2013 03:34pm

VOILÀ is devoting 2013 to expanding its presence globally, with a particular focus on growth within the North American market. Today’s announcement marks the fifth airline partner to join the VOILÀ Hotel Rewards network and further increases the worldwide benefits offered by the popular loyalty program.

“We are always identifying new and valuable partners to make redeeming VOILÀ points even more flexible and relevant for our members. We are thrilled to be partnering with US Airways,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “Dividend Miles provides members with another exciting way to redeem points and fully enjoy their travels from flight to hotel stay.”

Through the new partnership, VOILÀ members will receive 500 US Airways Dividend Miles for every 2,500 VOILÀ points they convert. US Airways operates nearly 3,200 flights per day and serves more than 200 communities in the U.S., Canada, Mexico, Europe, the Middle East, the Caribbean, Central and South America. Its award-winning frequent flier program, Dividend Miles, is the easiest way for US Airways travelers to earn mileage toward award travel and upgrades.

US Airways is one of five other airlines in the VOILÀ program including American Airlines, Delta SkyMiles, Mexicana GO, Qatar Airways’ Privilege Club. Together with more than 250 four-and five-star independent hotels and luxury brands, VOILÀ Hotel Rewards ensures members enjoy all-encompassing travel experiences around the world.

About US Airways

US Airways, along with US Airways Shuttle and US Airways Express, operates more than 3,000 flights per day and serves 198 communities in the U.S., Canada, Mexico, Europe, the Middle East, the Caribbean, Central and South America. The airline employs more than 32,000 aviation professionals worldwide, operates the world’s largest fleet of Airbus aircraft and is a member of the Star Alliance network, which offers its customers more than 21,900 daily flights to 1,329 airports in 194 countries. Together with its US Airways Express partners, the airline serves approximately 80 million passengers each year and operates hubs in Charlotte, N.C., Philadelphia and Phoenix, and a focus city in Washington, D.C. at Ronald Reagan Washington National Airport. Aviation Week and Overhaul & Maintenance magazine presented US Airways with the 2012 Aviation Maintenance, Repair and Overhaul (MRO) of the Year Award for demonstrating outstanding achievement and innovation in the area of technical operations. Military Times Edge magazine named US Airways as a Best of Vets employer in 2011 and 2012. US Airways was, for the third year in a row, the only airline included as one of the 50 best companies to work for in the U.S. by LATINA Style magazine’s 50 Report. The airline also earned a 100 percent rating on the Human Rights Campaign Corporate Equality index for six consecutive years. The Corporate Equality index is a leading indicator of companies’ attitudes and policies toward lesbian, gay, bisexual and transgender employees and customers. For more company information visit usairways.com, follow on Twitter @USAirways or at Facebook.com/USAirways. (LCCG)

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts, the Lexington Collection of Hotels, Inns and Suites and K+K Hotels Group.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

• www.vhr.com (member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

VOILÀ Hotel Rewards Cleared for Take Off with New Redemption Partner: US Airways Dividend Miles was originally published on VOILÀ Hotel Rewards on February 21, 2013 02:28pm

Hit BBC TV show, Dancing with the Stars is currently showing in Thailand, sponsored by Amari. What better way to bring the colour’s and rhythms of modern Asia to life than through dancing!

Dancing with the Stars is one of BBC Worldwide’s Global Brands and in 2010 was named as the world’s most successful reality TV format in the Guinness Book of Records. The show pairs local celebrities from stage, screen and sport with professional dancers who each week teach their partner a dance routine from the world of ballroom or Latin. Every week, the pairs perform their routines in front of a set of judges who mark each couple out of 10. Viewers are also able to vote for their favourite couple with scores from viewers and the judges combined. With the addition of Thailand, there are 43 local versions of Dancing with the Stars around the world spanning six continents. The brand has also extended into live events, gaming and digital properties.

In order to share the excitement of the show, Amari is inviting its elite-tier Chorus Rewards members residing in Thailand to join them to watch the recording of the show on location at the studio.

# # #

About Amari

Amari is the centrepiece of the ONYX portfolio of hospitality brands reflecting the warmth and energy of an evolving modern Asia. Amari’s network of properties spans Thailand and beyond, from scenic seaside locations to vibrant urban settings including Doha, Bangkok, Pattaya, Koh Chang, Samui, Phuket, Krabi, and Hua Hin. Visit www.amari.com

ONYX Hospitality Group operates four diverse yet complementary hospitality brands – Saffron, Amari, Shama and OZO – each catering to the distinctive requirements of today’s business and leisure travellers. Today, ONYX reaches beyond its Thai roots to offer innovative management solutions across the Indian Ocean, Arabian Gulf and Asia-Pacific regions. Visit www.onyx-hospitality.com.

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts, the Lexington Collection of Hotels, Inns and Suites and K+K Hotels Group.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

• www.vhr.com (member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

Amari Announces Partnership with BBC Worldwide’s Top International TV Show, ‘Dancing with the Stars’ Comes to Thailand! was originally published on VOILÀ Hotel Rewards on January 15, 2013 10:26am

“We are excited for our property to join VOILÀ Hotel Rewards as its first five-star upscale resort in Malaysia,” said Nicolas Reschke, Group Director of Sales & Marketing, Sutera Harbour Resort. “VOILÀ is well known for its high level of program support and a straightforward, pay-for-performance model which is certain to generate a positive ROI for our properties. Our resort will offer an enchanting experience with a plethora of options and things to do for travellers to the region once known as British North Borneo.”

The 384-acre Sutera Harbour Resort provides a spectacular array of activities including a 27-hole championship golf course, marina, 12-lane bowling alley, mini cinema, karaoke lounges, spa, snooker rooms, tennis courts, swimming pools, kids’ activities, and badminton and squash courts. The perfect venue for meetings, the resort also offers 16 restaurants and bars, two grand ballrooms, 22 meeting rooms and a 100-seat auditorium.

VOILÀ is the world’s number one loyalty program for four-and five-star independent hotels and luxury brands. The addition of Sutera Harbour Resort continues the program’s strong pattern of growth around the world.

“The location of this resort is what really sets it apart. Situated on a picturesque waterfront and near the heart of the city, the Sutera Harbour Resort supports our strategy of partnering with premier locations in key markets,” said Peter Gorla, VOILÀ Hotel Rewards vice president and chief marketing officer. “This property is already highly regarded in the full service category, and we anticipate it will grow even stronger boosted by the additional exposure and turnkey loyalty program capabilities VOILÀ Hotel Rewards provides.”

About Sutera Harbour Resort

Sutera Harbour Resort comprises The Pacific Sutera Hotel, The Magellan Sutera Resort and the Sutera Harbour Marina, Golf & Country Club.

Strategically located in the heart of Kota Kinabalu, Sutera Harbour Resort’s 384-acre property encompasses two 5-star hotels, an international spa, and an award-winning golf and marina club. Designed as a world class retreat offering harmonious living within nature’s paradise, Sutera Harbour Resort is only five minutes away from Kota Kinabalu city centre and 10 minutes from the Kota Kinabalu International Airport. While here, take a ride on Sutera Harbour’s North Borneo Railway’s vintage steam train and the North Borneo Yachting’s luxury vessel, Puteri Sutera. And, don’t forget to soak in nature at its eco-resorts the Sutera Sanctuary Lodges.

Sutera Harbour serves as your avenue for leisure, entertainment and corporate business needs. It offers the ultimate lifestyle destination of Sabah, which is in East Malaysia on the island of Borneo, the third largest island in the world.

Fast Facts

Media Enquiries

MAYANG ISMAIL
Director of Marketing Communications
Sutera Harbour Resort
Tel: (60-88) 303 355
Fax: (60-88) 303 338
E-Mail: mayang.ismail@suteraharbour.com.my

Marketing Communications Department
Sutera Harbour Resort
Telephone: (60-88) 318 888 Ext. 3341
Facsimile: (60-88) 303 338
Email: communications@suteraharbour.com.my

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts, the Lexington Collection of Hotels, Inns and Suites and K+K Hotels Group.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

• www.vhr.com (member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

# # #

For Additional Information:
VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

More Rewards in Malaysia: VOILÀ Hotel Rewards Announces Addition of Five-Star Sutera Harbour Resort was originally published on VOILÀ Hotel Rewards on November 12, 2012 12:52pm

Similar to the brand’s other promotions, the “And the Award Goes to…” promotion was developed and funded by VOILÀ to benefit members while simultaneously driving significant incremental revenue to the hotels within its network.

VOILÀ is the world’s number one loyalty program for four-and five-star independent hotels and luxury brands. Since it launched in 2008, VOILÀ has provided recognition benefits and room redemption opportunities at an ever-growing number of worldwide destinations. Unlike big chain programs, VOILA enables independent hotel groups to stay independent and maintain their unique qualities while enjoying the exposure benefitting a worldwide network.

Hotels who decide to join VOILÀ receive the systems, technology, and support services necessary to successfully operate the program in addition to an assigned account manager to provide guidance throughout the start-up process. Member hotels also receive a co-branded website, point-of-sale collateral, press releases, and marketing communications.

“Our latest ‘And the Award Goes to…’ promotion directly rewards our members for their loyalty  by allowing them to use 25% fewer points than typically required for an Award Night,” said Peter Gorla, VOILÀ Hotel Rewards vice president and chief marketing officer. “The promotion also empowers partner hotels, increasing their awareness among members who may be traveling to their region or perhaps booking an extended stay. Essentially, VOILÀ provides group-branded solutions for every hotel in our network, with VOILÀ acting as the supporting brand.”

To date, VOILÀ Hotel Rewards includes more than 250 partner hotels with additional expansion planned for the coming months.  Learn more about the “And the Award Goes to…” promotion or partnering with VOILÀ by visiting visit www.vhr.com.

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts, the Lexington Collection of Hotels, Inns and Suites and K+K Hotels Group.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

• www.vhr.com (member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

# # #

For Additional Information:
VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

What a Winning Idea: VOILÀ Announces New Promotion for Members that Drives Revenue to Partner Hotels was originally published on VOILÀ Hotel Rewards on November 5, 2012 09:43am

New York, NY – Old world charm and sophisticated modern style: When it reopens later this year, The Tuscany, A St Giles Grand Hotel, one of two side-by-side hotels in Murray Hill owned and operated by St Giles Hotel Group, will celebrate its heritage with a decidedly modern point of view. Newly revealed design plans for the completely renovated historic landmark put an emphasis on classic themes, strongly textured materials and artistic innovation to create what interior designer Jeff Lincoln, of Jeff Lincoln Interiors, describes as “a luxurious residential sensibility, a contemporary New York pied-à-terre experience.” The Tuscany will offer 123 guest rooms, suites and a penthouse suite when it re-opens this November 2012. As part of The Tuscany’s opening, the hotel is featuring an introductory offer which includes a special rate of $269 per night (rates will increase after this special offer ends) and a limited edition Molton Brown pamper pack (Ambiente sleep spray derived from yuan zhi root with vanilla and ylang ylang, vitamin lip saver made from French honey, beeswax and vitamin E). St Giles Be Rewarded members will also earn 500 bonus VOILÀ points as part of this package. For more information on St Giles Be Rewarded, part of the global VOILÀ loyalty program, please visit www.stgilesnewyork.com. Book early as introductory offer will only be available for a limited time and subject to availability. For enquiries or reservations please visit www.stgilesnewyork.com. Molton Brown, the London-based maker of top quality luxury bath and beauty products is The Tuscany’s official bath amenities provider. The Tuscany and its sister, The Court, previously W Hotels, were acquired in 2010 by the St Giles Hotel Group from Starwood Hotels & Resorts. Originally an apartment building, The Tuscany was the inspiration of Henry Mandel, one of the many brilliant, ambitious Russian immigrants of the 19th century who helped build New York. It opened in 1928 at a cost of $500,000 with 14 floors of apartments and a round-arched ornamental Tuscan style, later becoming the first hotel in the city to have telephones in every bathroom and the first in the world to introduce color televisions. According to Lincoln, the newly renovated hotel evokes the best of the past and present: “While maintaining The Tuscany’s Old World charm, the new design is visited with a modern eye for a sophisticated presence. The dynamic lobby features strongly textured materials – from wide-plank reclaimed oak floors to a rare Tuscan travertine marble – which are combined with contemporary design themes. The large guest rooms respect that most valuable New York commodity of all – space.” Fabrics and lighting fixtures are from the venerable Italian company Fortuny and help establish The Tuscany’s past, while a custom-designed polyhedral lacquered desk in the lobby is an example of the best in modern design. Further evoking a “sophisticated urban/rural ambiance is a wall of specially hand-blown glass panels juxtaposed against spectacular custom wrought iron railings. Guest rooms are furnished in custom oak and leather wall panel systems evoking the craftsmanship of fine Italian leather goods while other custom-designed and fabricated furnishings combining hand wrought iron elements impart a residential feel. Intelligently designed bathrooms feature glass tile walls and Duravit vanities, providing classic contemporary luxury. Innovative large suites at The Tuscany are designed around the prestigious company Maharam’s Digital Projects artistic mural program. Each one features a large wall mural made by a famous artist or designer ranging from the hot modern artist Sarah Morris whose recent MOMA show was a brilliant success, to the quintessentially sophisticated English designer Paul Smith. Unique and vibrant, these accommodations represent “artistic experience in the capital of the art world,” says Lincoln.

About St Giles Hotel New York

St Giles Hotel New York is comprised of two side-by-side properties, The Tuscany and The Court, which were acquired last year from Starwood Hotels & Resorts and were previously flagged as W Hotels. The Court features 199 guestrooms and suites, with some of the largest guestrooms in New York City measuring 350 to 1,000 square feet of space. Its sister property next door, The Tuscany offers 123 residential-style guestrooms and suites, some with terraces and patios that look out onto landmark sites, along with oversized living areas, and spacious baths. The hotels have enjoyed a long-standing history in the heart of historic Murray Hill, recently making New York Magazine’s ‘the best place to live in New York’ list. The hotels were originally built in 1927 as apartments and later converted to hotels in the 1950s. Both hotels are centrally located in Midtown Manhattan, nearby iconic New York landmarks such as Grand Central Station, the Empire State Building, Times Square, Rockefeller Center, and the 5th Avenue retail district. For more information visit www.stgilesnewyork.com.

About St Giles Hotel LLC

St Giles Hotel New York – The Tuscany and The Court are owned and managed by its parent company, St Giles Hotel LLC. Headquartered in London, England, St Giles Hotel, LLC and St Giles Hotels are affiliates of Cititel Hotel Management or CHM-Hotels. CHM-Hotels is a consulting and management company that encompasses Concept Development, Market & Feasibility Studies, Facility Planning, Marketing Strategies & Planning, Equipment & Product Selection and Procurement. It is a subsidiary of the Malaysian-based IGB Corporation, a property and investment holding company, known for its excellence in both commercial and residential property development. IGB is also one of the oldest and largest commercial and residential developers in Asia and has been acclaimed for its award-winning, 9.7 acre The Gardens mixed-use project in Kuala Lumpur, Malaysia, which is anchored by a high-end shopping gallery, two landmark office towers, five-star residences and a luxury hotel. The company’s hospitality portfolio consists of ‘express’, three, four, and five-star luxury hotels and is known for its collection of centrally located hotels. CHM-Hotels operates a diverse range of hotels and resorts globally including MiCasa, an all-suite hotel in Kuala Lumpur; the Cititel Express – Kota Kinabalu; St Giles Kuala Lumpur; St Giles Makati, Metro-Manila; St Giles Hotel Central London; and the St Giles Hotel Feltham Heathrow in the U.K. Future St Giles projects include properties in Penang, Malaysia; London; and Sydney with the aim to have 20 St Giles branded hotels by 2015. For more information visit www.stgiles.com.

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Old World Charm, Sophisticated Modern Style: St Giles Hotel Group Unveils Design Plans for The Tuscany was originally published on VOILÀ Hotel Rewards on October 10, 2012 03:23pm

“We value our members and want to reward their loyalty to VOILÀ both online and on-property,” said Peter Gorla, VOILÀ Hotel Rewards vice president and chief marketing officer. “This sweepstakes allows them to show their “like” and earn something they’ll really like: complimentary award nights at luxurious hotels.”

VOILÀ Hotel Rewards is the world’s number one loyalty program for independent luxury hotels known for offering original travel experiences in some of the world’s most desirable locations.

To enter, travelers must become VOILÀ members for free at www.vhr.com, opt-in to the promotion, “LIKE” VOILÀ on their Facebook page, and sign in on the official sweepstakes page until December 31, 2012. Current VOILÀ members and fans, can opt-in on www.vhr.com and sign up on the sweepstakes page.

At the end of the contest, one Facebook fan will be randomly selected to receive 250,000 points and 10 others will earn 10,000 points credited to their VOILÀ accounts. Points may be used toward any VOILÀ award from award nights to airline travel, online music purchases, or charitable donations.

The “More to ‘LIKE’ 250,000 Point Giveaway” Facebook sweepstakes is open to any VOILÀ member worldwide and entrants do not need to complete a stay or purchase to be entered. For more information about VOILÀ or the “More to ‘LIKE’ 250,000 Points Giveaway” sweepstakes, visit www.vhr.com or facebook.com/VOILArewards.

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts, the Lexington Collection of Hotels, Inns and Suites and K+K Hotels Group.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

• www.vhr.com (member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

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For Additional Information:
VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

What’s Not to Like? VOILÀ Announces the “More to ‘LIKE’ 250,000 Point Giveaway” Facebook Sweepstakes was originally published on VOILÀ Hotel Rewards on October 8, 2012 10:25am

VOILA, the world’s number one loyalty program for independent hotels provides benefits and room redemption opportunities worldwide. Destinations included range from Spain to China, with far more in-between. Chances are a hotel that supports VOILA Rewards can be found wherever you travel. Let’s dip into the nitty gritty of this program to make sure we all understand the benefits this awesome program has to offer!

Please continue reading the entire article on: http://milepoint.com/forums/threads/loyalty-program-spotlight-voila-rewards.44412/

Loyalty Program Spotlight on Milepoint.com was originally published on VOILÀ Hotel Rewards on August 30, 2012 05:55pm