Amari Announces Partnership with BBC Worldwide’s Top International TV Show, ‘Dancing with the Stars’ Comes to Thailand!

January 15, 2013

Elite-tier Chorus Rewards members to watch on location at the studio

Hit BBC TV show, Dancing with the Stars is currently showing in Thailand, sponsored by Amari. What better way to bring the colour’s and rhythms of modern Asia to life than through dancing!

Dancing with the Stars is one of BBC Worldwide’s Global Brands and in 2010 was named as the world’s most successful reality TV format in the Guinness Book of Records. The show pairs local celebrities from stage, screen and sport with professional dancers who each week teach their partner a dance routine from the world of ballroom or Latin. Every week, the pairs perform their routines in front of a set of judges who mark each couple out of 10. Viewers are also able to vote for their favourite couple with scores from viewers and the judges combined. With the addition of Thailand, there are 43 local versions of Dancing with the Stars around the world spanning six continents. The brand has also extended into live events, gaming and digital properties.

In order to share the excitement of the show, Amari is inviting its elite-tier Chorus Rewards members residing in Thailand to join them to watch the recording of the show on location at the studio.

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About Amari

Amari is the centrepiece of the ONYX portfolio of hospitality brands reflecting the warmth and energy of an evolving modern Asia. Amari’s network of properties spans Thailand and beyond, from scenic seaside locations to vibrant urban settings including Doha, Bangkok, Pattaya, Koh Chang, Samui, Phuket, Krabi, and Hua Hin. Visit www.amari.com

ONYX Hospitality Group operates four diverse yet complementary hospitality brands – Saffron, Amari, Shama and OZO – each catering to the distinctive requirements of today’s business and leisure travellers. Today, ONYX reaches beyond its Thai roots to offer innovative management solutions across the Indian Ocean, Arabian Gulf and Asia-Pacific regions. Visit www.onyx-hospitality.com.

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts, the Lexington Collection of Hotels, Inns and Suites and K+K Hotels Group.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

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