Talking Customer Loyalty with Peter Gorla, VOILÀ Hotel Rewards (Loyalty360 article)

January 15, 2016

Mobile is a massive opportunity for loyalty programs everywhere. Loyalty360 caught up with Peter Gorla, Vice President & Chief Marketing Officer, Managing Director, VOILÀ Hotel Rewards, and discussed this theme along with several other customer engagement trends. VOILÀ Hotel Rewards is the world’s No. 1 independent hotel loyalty program.

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VOILÀ Hotel Rewards Welcomes Swiss International Hotels and Resorts to its Growing Worldwide Network

November 4, 2015

VOILÀ Hotel Rewards announces its further worldwide expansion with the launch of the Swiss Select loyalty program with Swiss International Hotels.

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VOILÀ: Featured in Global Flight’s Frequent Flyer News

August 14, 2015

Most large hotel programs also tend to lose in value rather than the opposite. Although free wifi for program members is celebrated as big achievement, this is in reality nothing else than gimmicks. But outside of the mainstream, there are certainly programs in the hotel sector worth having a second look at. For instance VOILÀ Hotel Rewards, a customer loyalty program for independent hotels, which is represented in a bit more than a dozen of countries.

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L.E. Hotels Rewards, a member of the VOILÀ Hotel Rewards Network, Charts a Course for London with Recent Addition of Sunborn London Yacht Hotel

July 21, 2015

L.E. Hotels Rewards, a member of the VOILÀ Hotel Rewards global network, today announced the exciting new addition of Sunborn London to the L.E. Hotels Rewards loyalty program. Participating members of both L.E. Hotels Rewards and VOILÀ will enjoy the rare opportunity to earn and redeem points for stays aboard a luxurious yacht hotel permanently moored in London.

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VOILÀ Hotel Rewards Continues Expansion in the Americas with Addition of LivINN Hotels

July 16, 2015

VOILÀ Hotel Rewards continues its impressive expansion throughout the Americas with the recent addition of LivINN Hotels to its global reward network.

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VOILÀ Hotel Rewards Announces Further Expansion Throughout the Americas

June 16, 2015

VOILÀ Hotel Rewards has seen remarkable growth in 2015, with plans to expand its network even further throughout the year. Joining the network are recent additions within Canada, the United States and Central America.

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VOILÀ Hotel Rewards Lands Partnership with Brazil’s Azul Airlines

March 24, 2015

VOILÀ Hotel Rewards (, the world’s number one independent hotel loyalty program, today announced a partnership with Brazilian airline Azul ( which gives members the opportunity to transform their points into airline miles toward complimentary flights.

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VOILÀ Hotel Rewards and GuestCentric Partner to Level the Loyalty Playing Field for Independent Hotels

March 17, 2015

VOILÀ Hotel Rewards (, the world’s number one loyalty program for independent hotels, has partnered with GuestCentric ( to dramatically increase customer loyalty in select independent hotels and hotel groups.

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VOILÀ Hotel Rewards Partners with Trust Hospitality Group, Adds Two New Hotels in Central America

February 25, 2015

VOILÀ Hotel Rewards, the world’s number one independent hotel loyalty program, recently welcomed two new properties in Central America, the Red Frog Beach Resort in Bocas del Toro, Panama, and Indura Golf and Beach Resort in Tela Beach, Honduras, to its worldwide network through a partnership with hotel management company Trust Hospitality (

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Hospitality Marketing Concepts Selects Arroweye Solutions to Deliver Personalized VOILÀ Hotel Rewards Cards and Welcome Kits

October 7, 2014

Arroweye Solutions, a leading card marketing and production firm, has been selected to provide Digital On-Demand card printing and customized materials for Hospitality Marketing Concept’s (HMC) VOILÀ Hotel Rewards programs. Arroweye’s Digital On-Demand technology provides unmatched flexibility, allowing HMC to deliver endless combinations of hyper-custom welcome kits and loyalty cards in as little as 48 hours – and without the costs and risks of pre-printed inventory.

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