Press

The Lexington Rewards Guest Loyalty Program launched Feb. 1 to offer guests “the best of both worlds,” Christine Thome, PR manager for Vantage Hospitality Group, told Loyalty 360. That dual offering, Thome said, includes a points-based system that can be redeemed for free hotel stays, airline miles, and purchases from online retailers as well as instant benefits such as late check-out and free room upgrades when available.

Success in business depends on obtaining repeat customers by proactively driving loyalty and that’s exactly how Hospitality Marketing Concepts (HMC) began. This week, HMC, the world’s leading provider of outsourced CRM-driven database management and loyalty marketing programs for premium hotel organizations, proudly celebrates 25 years of providing loyalty programs to premier hotels and their guests.

VOILÀ Hotel Rewards welcomes US Airways’ frequent flier program, Dividend Miles, to its global rewards program. VOILÀ is devoting 2013 to expanding its presence globally, with a particular focus on growth within the North American market. Today’s announcement marks the fifth airline partner to join the VOILÀ Hotel Rewards network and further increases the worldwide benefits offered by the popular loyalty program.

Hit BBC TV show, Dancing with the Stars is currently showing in Thailand, sponsored by Amari. Elite-tier Chorus Rewards members to watch on location at the studio.

“We are excited for our property to join VOILÀ Hotel Rewards as its first five-star upscale resort in Malaysia,” said Nicolas Reschke, Group Director of Sales & Marketing, Sutera Harbour Resort. “VOILÀ is well known for its high level of program support and a straightforward, pay-for-performance model which is certain to generate a positive ROI for our properties. Our resort will offer an enchanting experience with a plethora of options and things to do for travellers to the region once known as British North Borneo.”

VOILÀ Hotel Rewards (www.vhr.com) is giving members and its partner hotels that winning feeling with the announcement of the “And the Award Goes to…” promotion. Just in time for the upcoming award show season, VOILÀ members can use 25% fewer points on Award Nights at participating VOILÀ Hotels worldwide until January 31, 2012.

St Giles Be Rewarded members will also earn 500 bonus VOILÀ points as part of this package. For more information on St Giles Be Rewarded, part of the global VOILÀ loyalty program, please visit www.stgilesnewyork.com. Book early as introductory offer will only be available for a limited time and subject to availability.

VOILÀ today announced the “More to ‘LIKE’ 250,000 Point Giveaway” Facebook sweepstakes. One lucky winner will earn enough points to enjoy 10 complimentary nights at any hotel in the VOILÀ worldwide network and 10 more fans will win 10,000 points.