Press

VOILÀ Hotel Rewards today announced a partnership with the Lexington Collection of Hotels, Inns and Suites that substantially increases the program’s offerings in the United States. The new program, Lexington Experience Plus, expands the number of hotels that VOILÀ members can earn points and experience VIP-recognition in the United States and globally at more than 250 VOILÀ hotels worldwide.

Hospitality Marketing Concepts (HMC), the world’s leading provider of outsourced CRM-driven database management and loyalty marketing programs for premium hotel organizations, today announced the appointment of Octavio Gamarra to the position of Vice President and Managing Director of Asia Pacific, effective January 1st 2012. As Vice President and Managing Director, Octavio will oversee the strategic direction and partnership development of HMC in Asia Pacific.

VOILÀ Hotel Rewards announced the recent addition of the three Details Hotels & Resorts properties to its worldwide network, the first hotels offered to VOILÀ program members in Portugal.

VOILÀ Hotel Rewards is proud to announce the continued growth of its global network with the addition of The St. Regis Hotel, the first hotel offered in Canada.

VOILÀ Hotel Rewards, today announced Starling Hotel Geneva and Starling Hotel Lausanne have joined their expansive worldwide network. “We are thrilled that Starling Hotels now part of VOILÀ in Switzerland and honored to have these beautiful properties as part of our growing network of worldwide hotels,” said Peter Gorla, vice president and CMO of VOILÀ Hotel Rewards. “Our goal is to partner with the very best hotels around the globe and to provide members with a world-class loyalty program that provides them with unparalleled recognition benefits and rewards.”

Following the recent addition of hotels in Europe, VOILÀ Hotel Rewards today announced it has entered a partnership with Rosedale Hotel Group which will result in the addition of four new hotels in Hong Kong and China. “With our Rosedale Hotel Group partnership, VOILÀ is proving its vision to dramatically grow our presence in key strategic markets around the world,” said Peter Gorla, VOILÀ Hotel Rewards vice president and CMO.

“VOILÀ launched in 2008 and has grown to include approximately 235 hotels and 15 brands worldwide. Our points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.”

Loyalty Traveler’s Ric Garrido reviews a VOILÀ Hotel Rewards promotion and provides a nice, high-level overview of VOILÀ’s member value proposition and program mechanics.