VOILÀ launched in 2008 and has grown to include nearly 250 hotels and 15 brands worldwide. Our points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

We provide hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the “supporting” brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.


From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

Besides a very strong earn/burn ratio compared to big chain hotel loyalty programs, VOILÀ Hotel Rewards offers the ability to book higher category rooms, like suites, using points.

Many hotel loyalty programs only allow points to be used for standard room categories. In the VOILÀ network, if a room is available to book with cash, it’s available to book with VOILÀ points. We also offer the same point redemption rates at all participating network hotels, regardless of brand or location.

VOILÀ is operated by Hospitality Marketing Concepts (HMC), the leading provider of premium loyalty programs to approximately 1,250 hotels and resorts worldwide. HMC employs a global team of 400 loyalty experts with offices spanning more than 50 countries in different regions across the globe.

Founded in 1988, HMC’s world-class management team has consistently demonstrated its ability to profitably manage loyalty programs through strategic geographic growth and investment in the development of Customer Relationship Management (CRM) systems and proprietary operational technologies.

And, most importantly, HMC has been producing results – consistently increasing revenues and profits for our hotel partners for 25 years.

More information about HMC may be found on the company’s website, www.HMCloyalty.com.